Gen. Aglipay, Chairman - PRA talking about the retirement haven in the Philippines before the Aklan Tri-Media.
"Smile at Life in the Philippines," is an invitation designed to attract former Filipino citizens and foreign nationals to choose the Philippines as their second home.
General Edgar B. Aglipay, Chairman of the Philippines Retirement Authority (PRA), heads the team tasked to promote the country as the retirement haven in Southeast Asia. By 2015, Aglipay aims to generate a total investment value of US $44 billion; create four to six million jobs; and provide support to three million entrepreneurs through the entry of almost a million retirees.
To achieve these objectives, PRA launched its campaign, "Smile at Life," which captures the spirit of what the Philippines can offer the retirees. The colors of the logo are sunny and arm, calling to mind both our culture and our disposition. Famous for our vibrant culture, hospitality, friendly English-speaking population, natural attractions and tropical climate, retirees can look forward to a good quality of life at an affordable cost. In addition, York-based senior housing specialist Meredith Oppenheim, who recently spoke before an audience of Filipino real estate developers, echoed the sentiments of retirees based all over the world. Health care, a top priority of the senior market, is an expertise of the Filipino who is world-renowned for its excellent healthcare practitioners.
In line with the needs of target retiree markets, Aglipay has chosen to focus PRA’s efforts to three sectors, namely housing, lifestyle services and healthcare. Accreditation standards, based on the California, USA model are used to evaluate, rate and continuously monitor facilities that serve seniors. Endorsements for accreditation approval from the combined retirement industry stakeholders such as the Philippine Retirement, Inc. and the foreign chambers of commerce and PRA further ensure the highest quality of retirement products and services. /MP
General Edgar B. Aglipay, Chairman of the Philippines Retirement Authority (PRA), heads the team tasked to promote the country as the retirement haven in Southeast Asia. By 2015, Aglipay aims to generate a total investment value of US $44 billion; create four to six million jobs; and provide support to three million entrepreneurs through the entry of almost a million retirees.
To achieve these objectives, PRA launched its campaign, "Smile at Life," which captures the spirit of what the Philippines can offer the retirees. The colors of the logo are sunny and arm, calling to mind both our culture and our disposition. Famous for our vibrant culture, hospitality, friendly English-speaking population, natural attractions and tropical climate, retirees can look forward to a good quality of life at an affordable cost. In addition, York-based senior housing specialist Meredith Oppenheim, who recently spoke before an audience of Filipino real estate developers, echoed the sentiments of retirees based all over the world. Health care, a top priority of the senior market, is an expertise of the Filipino who is world-renowned for its excellent healthcare practitioners.
In line with the needs of target retiree markets, Aglipay has chosen to focus PRA’s efforts to three sectors, namely housing, lifestyle services and healthcare. Accreditation standards, based on the California, USA model are used to evaluate, rate and continuously monitor facilities that serve seniors. Endorsements for accreditation approval from the combined retirement industry stakeholders such as the Philippine Retirement, Inc. and the foreign chambers of commerce and PRA further ensure the highest quality of retirement products and services. /MP
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