‘FRONT ROW’ WINS GRAND PRIZE AT THE 2014 UNICEF ASIA-PACIFIC CHILD RIGHTS AWARD FOR TV

‘FRONT ROW’ WINS GRAND PRIZE

AT THE 2014 UNICEF ASIA-PACIFIC CHILD RIGHTS AWARD FOR TV

One of GMA Network’s award-winning documentary programs, Front Row is this year’s Winner of the prestigious UNICEF Asia-Pacific Child Rights Award for Television.

Its winning documentary, “Ulilang Lubos” (Orphaned) follows the daily life of 10-year-old Princess, who has had to take care of three younger siblings since their mother abandoned them. Princess washes produce at a wet market to earn money. She receives five to 20 pesos for this.

After working the entire morning, Princess then proceeds to her second job: scavenging. She does this every day to feed herself and her siblings.

“I haven’t seen my mom since she left us three years ago,” Princess said. “We started scaven-ging to get some money and asking around for food. Sometimes we don’t have anything to eat and our stomachs hurt. We sleep on cardboard boxes on the floor. I envy my friends because they go to school but I don’t.”

The jurors praised “Front Row: Ulilang Lubos” for reflecting the vulnerable children’s world in their own eyes. “It was very effective,” they said. “There are many heartbreaking moments in this film. The interviews were handled with sensitivity and the three children came across as everyday kids. Their interaction during bath and meal times was very naturalistic, as if the cameras weren’t there. This is a powerful story that really captured the plight of these children.”

The UNICEF further said, “Front Row: Orphaned is a powerful piece of television. It shows the importance of protecting and nurturing children, and the strength and resilience they possess, through the eyes of four abandoned children trying desperately to make the most of their lives,” said Christopher de Bono, Chief of Communications, UNICEF East Asia and the Pacific.

“It is also a testimony to the value of powerful television storytelling, by motivating all of us to meet our responsibilities and address the suffering of children in need.”   Dr Javad Mottaghi, ABU Secretary-General, said: “To know there are documentary makers of this quality working in our region, chronicling the lives of our most vulnerable children and celebrating the triumph of their young spirits over great adversity, must spur us all to be the best media messengers we possibly can.

‘Front Row: Orphaned’ shows how great documentary-making not only exposes inequality and exploitation but journeys deeper into the human spirit and reminds us that each human being, however young, poor and disadvantaged, carries the light of hope in their soul.” Christopher Slaughter, CEO of CASBAA, said: “CASBAA congratulates GMA Network for their unflinching look at childhood poverty in ‘Front Row: Orphaned’. Our industry reaches hundreds of millions of people around the world daily. It is heartening to see our medium being used as a platform not just for entertainment, but in the service of such a worthy cause as alleviating the plight of children in need.”

Managing Producer Joseph Israel Laban accepted the prestigious UNICEF prize at the Asia Broadcasting Union awards ceremony held in Macau. He shared the viewers’ positive response to the program. “Since the documentary aired, one of the children’s relatives has reached out to them. Viewers are now sending two of the children to school and more help is still coming in. But we are hoping for a more permanent and comprehensive solution to address the plight of Filipino orphans, perhaps with better Government facilities to take care of them and their basic needs.”

The UNICEF Asia-Pacific Child Rights Award was established by the Asia-Pacific Broadcasting Union (ABU), CASBAA and UNICEF in 2001. It recognizes the efforts of broadcasters and producers in pursuing high quality children’s television and better coverage of children’s issues, and is given each year to the best programme on children’s rights produced in the Asia-Pacific region.

Front Row’s “Ulilang Lubos” also previously won a Silver Screen Award at the 2014 United States International Film and Video Festival and received a Finalist citation at the 2014 URTI Grand Prix for Author’s Documentary in Monaco, the sole Philippine program to be honoured this year. /MP