MTRCB Pushes For Intelligent Viewership
Above photo shows (from left to right) Rev. Fr. Paulo
B. Barandon, CEO of the Diocesan Multi-Media Services, Inc., Rev. Fr. Francis
Lucas, CEO of the Catholic Media Network, and Chair Toto recognizing the
significance of their unique public-private partnership towards age-appropriate
and audience-sensitive media and entertainment.
The Movie and Television Review
and Classification Board (MTRCB) has found another ally in the Philippine
Federation of Catholic Broadcasters-Catholic Media Network (PFCB-CMN) for its
nationwide “Matalinong Panonood para sa Pamilya at Lipunan nina Juan at Juana”
campaign.
Speaking before the delegates
during PFCB-CMN’s 85th Bi-Annual General Assembly at the Concourse Convention
Center in Legazpi City, Albay on August 27, MTRCB Chairperson Atty. Eugenio
“Toto” Villlareal stressed the importance of promoting the dignity of the human
person in television and film viewership.
“The MTRCB believes that it is important to be
engaged—to have the look and smell, as it were, of its stakeholders: both
audience and industry players. That is why we visit as many places as we can
and I am encouraging more and more of our people to work hand in hand with us
in this meaningful endeavour,” Chair Toto said in his speech.
Noting the audience as the most
important element of the film and TV industries and family as the most vital
component of the audience, Atty. Villareal added: “We strongly believe that we
should all help in its development and empowerment, towards audience-sensitive
and, if you will, Filipino-sensitive content.”
In the last few years, the MTRCB
has been collaborating with faith-based entities and associations like PFCB-CMN
for the promotion of its initiatives and advocacies./MP
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