GMA International celebrates its 8th anniversary with eight NAMIC Excellence in Multicultural Marketing Awards (EMMA) - the number of awards won by GMA so far in this global marketing competition, which recognizes excellence in marketing efforts designed to attract and retain culturally diverse audiences and customers among African American, Asian, Hispanic and other market segments in North America.
GMA won some of the world’s biggest pay-television distributors such as Comcast, Rogers and Time Warner Cable and also Network/Industry suppliers like HBO, The Oprah Winfrey Network and Univision.
The meet and greet with the cast of award-winning situational comedy Pepito Manaloto starring three-time Asian TV Awards best comedy actor, Michael V. won first place in the Grassroots category. Drawing a crowd of over 1,700 Filipino-Americans in Seafood City Cerritos and Carson, California, the event was conceptualized Filipino-Americans, who yearn for the classic Filipino brand of comedy.
The Bayani Tour, which gave a group of second-generation Filipino-Americans including YouTube celebrities AJ Rafael, Joseph Vincent, and Jeremy Passion a historical and cultural immersion tour of the Philippines, received a first place award in the Social Media category. Educating second-generation Fil-Ams about their Filipino heritage, the tour extended its objective not only to the participants but also to AJ, Joseph and Jeremy’s nearly 1.4 million combined numbers of subscribers. The Bayani Tour also bagged a second place award for Diversity Awareness.
To promote GMA News TV International, GMA International distributed information kits to highlight the 11 million Filipinos overseas’ need to be connected to home through the Philippines’ number one news channel. This marketing effort won second place in the All Other Media category for it was proven most effective among major carriers in Canada adding GMA News TV to their channel offerings.
GMA’s 2013 rendition of the Philippine National Anthem was second place in the Television category for creatively presenting the Filipino spirit of heroism to Filipinos across the globe. The music video echoes in more ways than one GMA International’s promise of “Bringing Filipinos Closer To Home.”
In the Premium Category, GMA International 6th anniversary milestone shirt, which depicted GMA International as a fast-growing source of superior entertainment and the most credible news from home won 3rd place. The shirts were distributed during the Philippine Independence Day celebrations and among GMA International affiliates all over the world.
The Print category of the GMA International 7th anniversary print ad bagged 3rd place. GMA Pinoy TV started airing in the United States in August 2005 via COMCAST north California. To commemorate this milestone, GMA International implemented a print campaign to thank its viewers for their continued patronage. A total of 67,000 copies of the 7th year anniversary ad were printed and circulated in north California.
Rounding off GMA International’s success in this year’s NAMIC (EMMA) Awards is the Proud to be Pinoy 2012 TV Special that scored third place in the Television Category. The TV special was recognized for re-affirming GMA International’s strong presence in the various Philippine Independence Day celebrations that had a record-breaking 140,000 participants worldwide. GMA’s international business unit celebrated the 114th Philippine Independence day by making it a reminder of their pivotal role in shaping the Filipino people’s future.
GMA International is recognized by NAMIC every year since the launch of GMA Pinoy TV in 2005. Last year, GMA International was one of the most awarded companies in the competition with six awards including two first place finishes for its “Support Manny Pacquiao” online marketing campaign (Digital category) and for its international magazine “Kapuso Abroad”.
“We are honored that GMA International is recognized again, and in a big way, at this year’s Excellence in Multicultural Marketing Awards,” says GMA International Vice President and Head of Operations, Joseph T. Francia. “Our awards this year cover a wide range of our tactics using both emerging and traditional media. This will inspire us to continue to innovate in creating effective marketing tactics to reach our various audiences abroad,” he adds.
The awarding of winners will be held on October 9, 2013 during the US Cable Diversity Week in New York City. /MP
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