GMA Network Stays Ahead
Of Rivals In February
GMA Network held on to its unbeaten record in the important areas of Urban Luzon and Mega Manila, where it continued to lead across all dayparts, in the month of February.
According to data from the industry’s widely-trusted ratings service provider Nielsen TV Audience Measurement, GMA outperformed rival networks from February 1 to 28 (with the dates of February 22 to 28 based on overnight data) by substantial margins.
In Urban Luzon, GMA recorded a total day household audience share of 36.9 percent, 6.9 points higher than ABS-CBN’s 30 percent and 28 points higher than TV5’s 8.9 percent.
The Kapuso Network also retained its dominance in Mega Manila with 38.7 percent average, surpassing ABS-CBN’s 26.7 percent by 12 points and TV5’s 9.2 percent by 29.5 points.
Urban Luzon and Mega Manila account for 77 and 59 percent, respectively, of all urban TV households in the country.
Meanwhile, GMA came ahead of its counterparts in NUTAM (National Urban TV Audience Measurement) in the daytime blocks. GMA’s morning audience share reached 32.8 percent, up 2.1 points from ABS-CBN’s 30.7 percent and up 22.9 points from TV5’s 9.9 percent.
In the afternoon block, GMA beat competition with its 35.8 percent average, ahead of ABS-CBN’s 30 percent by 5.8 points as well as TV5’s 10.3 percent by 25.5 points.
Internationally-recognized news magazine program Kapuso Mo, Jessica Soho took the number one spot in Urban Luzon and Mega Manila, while leading the roster of Kapuso programs in NUTAM.
Compared to its closest competitor, more entries from GMA also made it to the list of top 30 regular programs across NUTAM, Urban Luzon and Mega Manila. Among those included in the list, besides KJMS, were Magpakailanman, 24 Oras, Ismol Family, Celebrity Bluff, The Half Sisters, Empress Ki, Pepito Manaloto, Eat Bulaga, More Than Words, and Once Upon A Kiss. /MP