In the late afternoon, Saturday, May 13, 2006, the Reyes Haircutters (RHC) opened its 217th shops in Kalibo, Aklan. The beauty shop is located in Quimpo – Calizo Building, Rizal Street, Kalibo.
Rev. Father Paul Sayon presided the blessing ceremonies while the ribbon cutting was by the owner, Mr. and Mrs. Celestino “Les” Reyes with Kalibo Vice Mayor Nilda B. Tambong, former Congressman Billie V. Calizo, SP Member Daisy Sucro Briones and SB Member Madeline Regalado. Prior to the blessing ceremonies, the haircutters went on a motorcade around Poblacion, Kalibo, Banga, and Numancia. With the motorcade were movie/TV stars Tonton Gutierez, Glydel Mercado and comedian Chocolait. The haircutters and beauticians also joined the motorcade.
History
The Reyes Haircutters (RHC) was established in 1991 by Les Reyes who comes from a clan of hairdressers. Starting off with their matriarch, Mama Ada of Ada’s Beauty Shop, in the early 1960’s then with his brother the renowned hairdresser in the 1980’s with his own chain.
In 1991, the RHC was initially known as Reyes salons, which is independent from Ricky Reyes Salons. Realizing that too many people lack the time to go to a beauty salon and most cringe at the price that go with most of the salons around together with today’s fast paced lifestyle and increasing cost of living do not mean that we should neglect the need to feel beautiful inside and out. High standards, quality products and services are the essential components of the business. When Les. discovered this consumer behavior through valuable years of experience, he changed the name to Reyes Haircutters (RHC) on 1999. Along with it are changes that led to the current look and color combinations.
With its rebirth, RHC’s began a cultural shift geared towards a Salon that offers a variety of excellent and uniform services, a warm ambiance, competent and highly trained salon staff; all in the atmosphere of the most friendly pricing in the history of the Salon Industry. RHC has positioned itself as the “Filipino Family Salon” which means that it would cater to every member of the Family at a reasonable price.
Great value and care at a price that the typical family could afford such as Haircut for P49.99 with shampoo and blow-dry and a hot-oil treatment for a minimum of P99.99 are designed for all classes of people. These prices along with the other services are boldly displayed on the salon’s façade to welcome all types of consumers, thus, equalizing all social boundaries, stressed Les Reyes.
RHC then revolutionized the image of the Salon Industry from a thing of luxury to a service-oriented segment of the society. To better reach and serve the most number of consumers at the fastest time possible, RHC opened its doors to franchising in 2001 and rapidly expanded from four (4) company–owned branches located in the metropolis to more than a hundred nationwide.
No one anticipated its phenomenal growth in just barely two years of franchise operations and be this widely accepted and in demand with the consumers. There are many more areas requesting for new additional outlets to cater to the ever growing market. The demand is not only in the Philippines but abroad, starting off with countries with a high population of Filipino Communities.
MISSION STATEMENT
▪ To provide the best quality service, reasonably priced to cater to individuals from all walks of life.
▪ To be the leader in the Beauty Industry by serving the most number of satisfied customers regardless of class, gender and age.
▪ To continuously generate awareness by following a well-planned expansion program through more outlets operated by dedicated individuals.
Our customers and employees are our reasons for being. In line with this, we are committed to:
▪ Serve the needs of our customers through the consistent delivery of innovative products and services of the best quality.
▪ Provide a supportive environment that inspires teamwork, mutual trust and professionalism where competence and excellence are recognized and rewarded. We will bring about the empowerment and attainment of the full potential of each employee.
▪ Keep to the highest standards of quality and service.
▪ Fulfill our role as a good citizen by reaching to our less privileged brothers and sisters.
▪ Grow so that we will contribute to be a major force in nation building.
VISION
The PHILIPPINES leading provider of globally competitive-oriented personnel united in a shared commitment to excellence in all our clients. Pursuing the greater welfare of the society by contributing our talents and resources to the achievement of national growth and development.
As a leader in our chosen market, we focus all our efforts on the customer, we pride ourselves in exceeding this expectations through quality service.
In Kalibo, the franchise holder is Ms. Patricia Cordero and the manager is Gerlie Calizo. /MP mailto: mailto: madyaas_pen@yahoo.com
Rev. Father Paul Sayon presided the blessing ceremonies while the ribbon cutting was by the owner, Mr. and Mrs. Celestino “Les” Reyes with Kalibo Vice Mayor Nilda B. Tambong, former Congressman Billie V. Calizo, SP Member Daisy Sucro Briones and SB Member Madeline Regalado. Prior to the blessing ceremonies, the haircutters went on a motorcade around Poblacion, Kalibo, Banga, and Numancia. With the motorcade were movie/TV stars Tonton Gutierez, Glydel Mercado and comedian Chocolait. The haircutters and beauticians also joined the motorcade.
History
The Reyes Haircutters (RHC) was established in 1991 by Les Reyes who comes from a clan of hairdressers. Starting off with their matriarch, Mama Ada of Ada’s Beauty Shop, in the early 1960’s then with his brother the renowned hairdresser in the 1980’s with his own chain.
In 1991, the RHC was initially known as Reyes salons, which is independent from Ricky Reyes Salons. Realizing that too many people lack the time to go to a beauty salon and most cringe at the price that go with most of the salons around together with today’s fast paced lifestyle and increasing cost of living do not mean that we should neglect the need to feel beautiful inside and out. High standards, quality products and services are the essential components of the business. When Les. discovered this consumer behavior through valuable years of experience, he changed the name to Reyes Haircutters (RHC) on 1999. Along with it are changes that led to the current look and color combinations.
With its rebirth, RHC’s began a cultural shift geared towards a Salon that offers a variety of excellent and uniform services, a warm ambiance, competent and highly trained salon staff; all in the atmosphere of the most friendly pricing in the history of the Salon Industry. RHC has positioned itself as the “Filipino Family Salon” which means that it would cater to every member of the Family at a reasonable price.
Great value and care at a price that the typical family could afford such as Haircut for P49.99 with shampoo and blow-dry and a hot-oil treatment for a minimum of P99.99 are designed for all classes of people. These prices along with the other services are boldly displayed on the salon’s façade to welcome all types of consumers, thus, equalizing all social boundaries, stressed Les Reyes.
RHC then revolutionized the image of the Salon Industry from a thing of luxury to a service-oriented segment of the society. To better reach and serve the most number of consumers at the fastest time possible, RHC opened its doors to franchising in 2001 and rapidly expanded from four (4) company–owned branches located in the metropolis to more than a hundred nationwide.
No one anticipated its phenomenal growth in just barely two years of franchise operations and be this widely accepted and in demand with the consumers. There are many more areas requesting for new additional outlets to cater to the ever growing market. The demand is not only in the Philippines but abroad, starting off with countries with a high population of Filipino Communities.
MISSION STATEMENT
▪ To provide the best quality service, reasonably priced to cater to individuals from all walks of life.
▪ To be the leader in the Beauty Industry by serving the most number of satisfied customers regardless of class, gender and age.
▪ To continuously generate awareness by following a well-planned expansion program through more outlets operated by dedicated individuals.
Our customers and employees are our reasons for being. In line with this, we are committed to:
▪ Serve the needs of our customers through the consistent delivery of innovative products and services of the best quality.
▪ Provide a supportive environment that inspires teamwork, mutual trust and professionalism where competence and excellence are recognized and rewarded. We will bring about the empowerment and attainment of the full potential of each employee.
▪ Keep to the highest standards of quality and service.
▪ Fulfill our role as a good citizen by reaching to our less privileged brothers and sisters.
▪ Grow so that we will contribute to be a major force in nation building.
VISION
The PHILIPPINES leading provider of globally competitive-oriented personnel united in a shared commitment to excellence in all our clients. Pursuing the greater welfare of the society by contributing our talents and resources to the achievement of national growth and development.
As a leader in our chosen market, we focus all our efforts on the customer, we pride ourselves in exceeding this expectations through quality service.
In Kalibo, the franchise holder is Ms. Patricia Cordero and the manager is Gerlie Calizo. /MP mailto: mailto: madyaas_pen@yahoo.com
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