Tuesday, May 16, 2006

Exclusive Report

Dangal Ng Barangay Product Encounter
Revitalizes Local Industries in Aklan


TESDA Aklan in collaboration with the KALAHI Farmer’s Center Technical Working Group (KFC-TWG), Philippines-Australia Technical Support for Agrarian Reform and Rural Development (PATSARRD), Association of CTECs in Aklan (ACTECA), and LGU-Numancia successfully conducted the Dangal Product Encounter on March 21, 2006 at the Numancia Formation Center, Poblacion, Numancia, Aklan.
A total of 29 dangal products were showcased to the general public. These consisted of distinct local products such as nito, abaca, piña and bariw products. Lots of food products such as processed meat, native candies, taro chips, bibingka cake, high value vegetables and virgin coconut oil were also exhibited. Further, LGU – Libacao promoted its eco-tourism activities thru postcards, leaflets, t-shirts, and souvenir items showcasing the beautiful sceneries as well as the bamboo rafting and kayaking experience distinct to Libacao.
The Dangal Product Encounter is a marketing strategy which aims to assist the Community Training and Employment Coordinators (CTECs) and local producers in Aklan in product promotion. To ensure product attractiveness and appeal to the clients, TESDA tapped the members of the Marketing and Business Advisory Team (MBAT) of the KFC-TWG in the product evaluation. The experts noted the poor packaging/labeling of some local products and gave suggestions and recommendations for product enhancement.
A workshop was also conducted among Municipal Agrarian Reform Officers (MAROs), Municipal Agricultural Officers (MAOs) and Community Training and Employment Coordinators (CTECs).
The said workshop aimed to synchronize the programs and projects of these three frontliners in community development. This workshop was the first time when these catalysts of community development sat down and discussed common issues and concerns affecting their respective area of coverage. After the three-hour workshop, they were able to identify priority programs and projects for their respective municipalities. (LRO) mailto:madyaas_pen@yahoo.com

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