Monday, January 12, 2015

Editorial

LAKAS NG BOMBO … 
RAMDAM NG MUNDO!

Annually, senior managers, station executives, and top officers of BomboRadyo Philippines congregate for the annual Top Level Management Conference (TLMC) to assess the performance, set goals, and give award to those who are able to exemplify the network’s best practices. This is a week long strategic planning session with its vision to continue excellence in radio broadcasting.

From January 5 to 10, 2015, Iloilo City will again host the Top Level Management Conference for 2015 with the theme: LakasngBombo…RamdamngMundo!

The theme of the conference reflects a reality: through the dint of the creativity, hard work, visionary leadership and judicious reading of the sign of the times wherein BomboRadyo Philippines is continuing its dominance in the radio industry being preferred by choice of the majority of the radio listeners.

Under the hands-on leadership of media mogul and multi-awarded business leader Dr. Rogelio M. Florete, BomboRadyoPhilippines has maintained its front running position in the radio industry, leading the way in the application of cutting edge technology, the use of creativity in programming, the crucial delivery of content plus the harnessing of logistics to serve the public.

The network has retained its well earned reputation of having repeatedly launched various effective campaigns which ensured product movement of sponsor products. Its brand of corporate social responsibility has not remained in the dole out mentality but enjoined big business to forge a strategic alliance with the man on the street, the poorest of the poor in the Philippine society.

The enhancement and betterment of services meant not just for the Filipino listener who considers BomboRadyo Philippines as its primary source of news, information and entertainment. The ever expanding Filipino diaspora (an estimated 11 million Filipinos are working abroad), BomboRadyo Philippines is reaching to the Filipino wherever he might be. With the Bombo Network News, the content emanating from Bombo Broadcast Centers is made available in audio and video streaming 24/7 to include the network’s highly visited website.

BomboRadyo Philippines under Dr. Rogelio M. Florete continues to enhance and expand the capability of the network to be of better service to the Filipino radio listeners. This kind of service oriented leadership is being gradually turned over to his children: Senior Vice President Margaret Ruth C. Florete and Executive Vice President Rogelio C. Florete, Jr. His firm commitment to improve the quality of life of the Filipino has set the tone and direction of the network. Today, media is being challenged to bring to the consciousness of our countrymen the effects of climate change and bring awareness of disaster to the lives and property of our countrymen.

Indeed LakasngBombo…RamdamngMundo affirms the commitment of BomboRadyo Philippines to offer the best of radio to the Filipino as well as imbibe to its listeners the ability to transform lives. This dynamics is a continuing love affair of the Filipino listeners with BomboRadyo Philippines as an affirmation of being the number one radio network in the country…BastaRadyo…Bombo! /MP

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