Monday, May 25, 2015

Pacquiao’s Heart Prevails

Pacquiao’s Heart Prevails
GMA airing is most-watched coverage of the Battle for Greatness

GMA Network is proud of its Kapuso Manny Pacquiao for fighting like a true hero in his recent battle with Floyd Mayweather, Jr. 

Despite the unfavorable outcome, Manny still emerged as the People’s champion and won the hearts of people around the world with his audacity and sportsmanship in the ring.

Throughout his two-month training in Los Angeles, California and especially in the days leading to the fight, GMA delivered the most comprehensive coverage of the road that led to what was touted to be the biggest bout in boxing history dubbed “Pacquiao vs. Mayweather: Battle for Greatness.”

In support of the Pambansang Kamao, GMA also launched the Laban para sa Pilipino #GoManny campaign, providing fans across the globe the latest news on Pacquiao and updates on his fight preparation on various platforms.

Meanwhile, more Filipinos tuned in to GMA to watch the epic battle as the Network’s airing of the Pacquiao-Mayweather match became the most-watched telecast based on National Urban TV Audience Measurement (NUTAM) ratings (based on overnight data).

According to the industry’s widely-trusted ratings service provider Nielsen TV Audience Measurement, GMA won in NUTAM ratings with an average household audience share of 47.4 percent, higher than ABS-CBN’s 31.5 percent by 15.9 points and TV5’s 6.9 percent by 40.5 points. 

The airing of the fight on GMA also attracted the most number of viewers in Urban Luzon and Mega Manila, where it beat competition by even bigger margins.

Moreover, the May 2 airing of the weekend edition of GMA’s flagship newscast, 24 Oras Weekend, which provided in-depth coverage on the biggest sporting event in boxing, also recorded a 13.3 percent audience share in NUTAM with its ABS-CBN counterpart scoring 11.6 percent. /MP

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