Sunday, March 04, 2012

NVC Journalism Seminar, A Success




by ERNESTO T. SOLIDUM

One of the highlights of the 64th Annual NVC Foundation Day and College Festival is the holding of Journalism Seminar. It was held on Wednesday, February 29 with two prominent journalists from Metro Manila invited to speak on two topics. Dr. Cezar Chavez, News Editor, DZRH – MBC discussed, “Current Trends and Issues in Broadcast, Print and Electronics Journalism”. Mr. Armando Manaloto, Managing Director, Adman/PR of Strategic Communication Services discussed “Best Public Relations Practices”.

Mr. Manaloto, CPA by profession said “public relation is basically building goodwill with your constituents. It is internalizing the vision to people since they know it is for their welfare and hope for progress. Practically, emphasis must center on the mental map of each individual so collectively they are empowered or self-driven to implement them”.

The reason why dole outs from government and civic organizations do not work out as expected is because the lifeblood is solely based on money. When funding stops so is the project. This is worse case scenario and unfortunately pervasive said the PR Chief, Manoloto.

On the digital electronics world, Mr. Manaloto underscored the phenomenal rise of interactive communication both in print, radio, and TV. Citizen journalists are given prominence for raw and truthful info on important events shaping our society. This is made possible because of the proliferation of software gadgets like cellphone, i-phone and the latest tablet or android. We are now living in a global village where everyone is connected.

Dr. Chavez, former PR man of Vice Pres. Noli de Castro mentioned, “there are only three groups of persons who will prosper in the next 30 years which are: a) entrepreneur, b) internet user, and c) those whose projects are environmentally driven.

Entrepreneurs are the most advanced because they are in the business of managing 4M’s namely: man, money, machines, and moment. For instance, there are 96 million Filipinos today. But for the next 40 years, this will expand to 150 million. This means baby boomers needing nursery education, food, medicine, housing and others. However, for one, a kindergarten high standard education in Metro Manila cost P30,000 each month. Anticipating and providing the services to this sector alone could have tremendous impact on your life as well as on others in the community.

Internet users need not be as the 3 wise men (Gaspar, Melchor, and Baltazar), who were astrologers but simply browsing the internet on latest electronic gadget for vital info on news, science and technology, banking, culture and arts. Info highway is rapidly expanding our once cramped, dark and isolated world. Dr. Chavez pointed out that whoever has first crack on info has the best chance at opportunity.

Projects that are community driven like Bakawan Eco-park managed by Kalibo Save the Mangrove are destined to succeed because of their impact to climate change such as the removal of carbon foot- prints, mitigating global warming and prevention of coastal erosion. These issues are on environmental agenda of world leaders and scientists for the last 3 decades. Dr. Chavez gave due credit to Atty. Allen S. Quimpo who spearheaded the 110 ha. mangrove community – based project in 1994, “It couldn’t be denied that this is factual since area is shown here in my tablet”, said Dr. Chavez.

About 350 college and high school students from Banga, Makato, Numancia, and Kalibo attended the Journalism seminar sponsored by NVC Mass Com. Dept. on February 29, 2012. Also present were members of Aklan Press Club, Inc. and school paper advisers.

Mr. Johnny P. Dayang, PAPI President introduced the guest speakers and later joined the panel of reactors.

The main objective of the seminar is to bring to the participants’ attention the current trends, best practices, and the work results of multimedia industry in the Philippines with special emphasis in Aklan. Indeed the forum was a runaway success. /MP

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