Philippine National Red Cross (PNRC) Chairman Senator Richard Gordon leads SMART and PNRC officials in a ceremonial pose to dramatize a call for SMART subscribers to start dona-ting to Red Cross using their airtime load. Smart Communications, Inc. (SMART) has partnered with PNRC to enable its subscribers to convert their airtime load into a donation via SMS.
For as low as 25 centavos per day, or a subscription of PhP5.00 for every 20 days, a SMART subscriber may support PNRC. They can also choose to donate on a one-time basis, amounts ranging from PhP10 to PhP100. Their donation will come from their airtime load, providing them a more personal, hassle-free way to support the institution of their choice. To support the Red Cross, SMART subscribers simply need to send RED
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