Thursday, September 30, 2010

Kalibo Starts Preparation for 2011 Ati-atihan Festival

The Black Beauty Boys, a multi-awarded Kalibo Ati-atihan tribe doing their "sadsad" in Ati-atihan festival in Kalibo.

Preparation for next year’s Kalibo Sto. Nino Ati-atihan Festival has officially started with the newly organized Kalibo Sto. Nino Ati-atihan Foundation Incorporated (KASAFI) leading the way.

Kalibo Mayor William Lachica disbanded this year the Kalibo Ati-atihan Management Board (KAMB) which for years organized and managed the annual tradition being held for centuries. Lachica re-organized the management board and converted it into a foundation.

One of the starting points of the preparation is the signing of the memorandum of agreement between the local government and the KASAFI headed by Albert Meñez. Kalibo Parish Vicar General Monsignor Jose Dollete and Efren Trinidad representing the non-government organization witnessed the MOA signing.

The KASAFI composes the different sectors from the business, civic, academe, non-government and religious organizations in Kalibo.

After the MOA signing, Meñez said that they will soon be launching fund-raising activities for the festival.

"The Kalibo Ati-atihan has over the years, attracted and continued to attract companies and organizations to launch or advertise their products and services during the Ati-Atihan festival in January of each year.

"Given the media coverage and the variety of tourists descending on this festival town, advertisers and marketers have found the festival to be an effective medium of raising public awareness and thus increasing their market share," said Meñez. (PNA) /MP

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